Like many other people, I had an idea for a business. Unlike others, I decided to take a gamble and pursue it for a couple of months to see if it had legs, to see if it went anywhere. I decided that if I was going to go on this adventure, I needed to look as professional as possible (go big or go home).
Before I could approach suppliers/investors etc, I realised that I needed to look the part.
So, with that in mind I approached Yellowyoyo, and before I knew it, not only did I have a credible looking business, I had a brand. Now I have no choice but to pursue this idea, as it is too good not to. Not only did it grow legs, it's now snowballing!
After the first meeting with Yellowyoyo's Creative Director Amanda, and telling her my vision, goal and strategies, I knew I was on to something. This team really know what they're talking about. I'd played around with some AI generated images for a logotype, which I then presented to the team during a meeting. I'd mentioned how much I liked the image and asked if I could have a design that was similar.
It was kindly explained that while my approach could work, there was a better, more strategic way to tackle the project. Yellowyoyo brought decades of experience - I was fresh out of the army.
So, I listened and trusted their judgement - which turned out to be one of the best decisions I have made! Hearing a gentle no, in hindsight, was one of the most important things that could have been said to me.
They didn't just say yes for a quick fix.
They didn't just say yes to keep me happy.
They didn't just say yes to take my money and send me on my way.
They said no. Explained why they said no, made sure I understood why and still wanted to work on the project.
I cannot stress how important that was. I also cannot stress how right they were. I'm so happy I trusted their judgement and expertise. I'm now in a position where I need to take this business idea forward. Yellowyoyo have filled me confidence, and it looks too professional, too exciting not to.
I am currently on my third branding phase with Yellowyoyo. The first phase was research and customer analysis, initial design, logo, font, colour etc. I was kept up to date with progress via regular meetings and presentations. The second phase was collateral design and delivery, plus advice around marketing and advertising. Yellowyoyo very kindly utilised some of their contacts for me for swift delivery during this phase.
We're currently in the beginning of the third phase, where I've been introduced to more members of this fantastic and knowledgeable team - I cannot explain how excited I am moving forward.
At the risk of sounding cliche, watching something go from just an idea to this level of credibility is so rewarding. Yellowyoyo believed in my product, they really know business and what they're talking about. I'm in the establishing phase of this whole project right now but I will 100% be using Yellowyoyo in every capacity moving forwards.
Thanks Team.