Accessible nights out in Milton Keynes
Independent music venue Unit Nine, based in Milton Keynes, is introducing an innovative ticketing approach for an upcoming rave event. The venue aims to make its music nights more accessible to a wider audience by allowing attendees to determine their own entry fee.
This new ‘Pay What You Like’ initiative will be trialled for a specific event scheduled for October 2. The concept moves away from fixed ticket prices, enabling customers to contribute any amount they feel comfortable with upon arrival.
Attendees could choose to pay £2, £5, £10, or even nothing at all, with the decision resting entirely with the individual. This flexibility is designed to address financial pressures that may prevent some residents from enjoying live music and social events.
Supporting local nightlife and artists
The underlying principle behind this experiment is to ensure that economic circumstances do not act as a barrier to experiencing live music and the vibrant atmosphere of a rave. Unit Nine acknowledges that while people desire social outings and musical entertainment, not everyone has the same financial capacity.
A spokesperson for the venue explained the rationale, stating that a free event was considered but a ‘Pay What You Like’ model was chosen to encourage contributions from those who can afford it. This approach allows individuals with limited disposable income to still participate, while those who can contribute financially help to cover the operational costs of the event.
The challenges facing independent nightlife venues are significant, with financial sustainability being a constant concern. Unit Nine believes that adapting and exploring new ideas is crucial for survival and for continuing to bring quality events to the Milton Keynes community.
The venue is looking for ways to remain competitive and provide compelling reasons for people to venture out. This initiative is seen as a potential method to attract new audiences and foster a more inclusive nightlife scene within Milton Keynes.
How to attend the event
The ‘Pay What You Like’ rave will feature three headline artists, with additional support from local talent. The full lineup is expected to be announced soon.
While there is no mandatory payment, attendees are required to secure a ticket in advance to gain entry. Tickets for this unique event will be made available for release at 7pm on Monday, September 14.
This experimental model could pave the way for future ‘Pay What You Like’ events if successful. Unit Nine hopes this encourages broader participation and introduces more people to the venue and the wider Milton Keynes independent music scene.
The venue assures that there will be no judgement regarding the amount paid. The goal is to balance the need for financial viability with a commitment to accessibility for all Milton Keynes residents who wish to enjoy a night out.
Further details and booking information can be found via the Skiddle website.
This story is based on reporting by MKFM. Read the original coverage: MKFM